Woolworths Australia’s most valuable brand while Lego tops global index according to study

Woolworths has retained its position as Australia’s most valuable brand on the annual Brand Strength Index, despite its worth slipping 17 per cent on last year

The new study by Brand Finance claims the four major banks all in the top eight places in Australia, with Telstra, BHP Billiton and Coles occupy the remaining spots.

Brand Finance Australia managing director Mark Crowe said: “Australia has seen a decline in retail led by the two biggest players. Woolworths has lagged behind Coles in terms of growth because it over expanded into categories that haven’t grown such as home improvement.

The annual Brand Strength Index by consultancy group Brand Finance.