Woolworths hits back on logo criticism
Woolworths media relations manager has responded to yesterday’s negative comments over the store’s new logo and the PR strategy behind it.
Writing in the comments section of yesterday’s story, media relations manager Benedict Brook says that the store’s feedback has been “overwhelmingly positive”. He says:
“The new Woolworths logo is a big change. It was only right the press, and through them the public, were informed. It’s not like you can hide the thing when it’s going to be on 780 stores. The public will find out sooner or later! They’re a clever bunch. And the dreaded “flak” really failed to materialise.”
Yesterday marked the official rollout of the new logo, which saw a move away from the use of the colour red to an icon resembling a peeled apple and a “W”.
It does look better on the white background. But talk about going on the defensive…
In fairness, Nathan, I say good on Woolies for coming out and answering back.
It’s too easy to retreat into the corporate bunker and say nothing or worse, as U Bank learned recently, to post anonymous comments about how great your thing is.
But Benedict has idnetified himself and made fair points that directly respond to yesterday’s criticism. To me that looks like good PR.
Cheers, Tim