Woolworths introduces ‘Sticky specials’ marketing innovation

What an unfortunate name for a product. Great idea though.

Coupons are back baby!

just seems incredibly complicated in this time poor world.just tell me the price.

I wonder what type of restrictions they put on it though. Surely a can of coke at $2.20 or whatever it is they wont allow $2 off….

So you have to take along the sheet of stickers, all specifically tied to brand or product, match up the ones you can and then attach them to the product to get the discount.

Are you kidding? Could this be any harder?

And to think that the pea start out by mocking the complexity of Coles “My Five” Dawn French discounts.

Guys this is pure and simple a brilliant idea. Well done all involved.

This is just another marketing con. Front of the catalogue says you can “save” $18.50 BUT that is only if you buy EVERY product. Mostly expensive name brands.

Also, unlike normal specials, you can only get one item at this discounted price.

Very misleading. Its made out to be fun but just another way to get you into the store.

I certainly won’t be shopping there!

Not sure what Woolworths Limited is getting at with Dick Smiths “Dicks Quickies” specials and now Woolworths’ “Sticky Specials”

I like the idea, reminds me of the old days of switching price stickers – and now they’re doing it legally ha ha ha

This could have been so much simpler and saved a few trees on the way.

Fun – yeah. As much fun as going through the automated checkout – listening to that annoying voice ad nauseum and packing your own bags. More fun – how about we get to drive out the warehouse and help stack the shelves whilst you are at it?

Sorry – this is not campaign, genius. This is either a kindergarten prank or a moron at the wheel.

Mine went straight to the bin.

they should have famous voices doing the auto check out.

id like a Clint Eastwood snarl…

“Do you require a receipt”

It is the first supermarket brochure I have ever receieved in the mail that was wrapped in a plastic seal bag, like it was some sort of style magazine.

It’s something but it’s not innovation.
What customer problem does this solve, exactly?

Coupons! What an amazing concept! Ho about they just offer lower prices and less hassle?

Love this idea and the ad!

Hmmm….I feel an ACA/TT “current affairs” story coming on…….

Mildly amusing fun to put stickers on things, but if you can understand the receipt you are doing better than me… in the end I have no idea whether I actually got the discounts or not!

waste of time, just put them on special woolworths and stop wasting peoples time with what will be a short term gimmick. Struggling with ideas??

why do we even need this? Just mark them down as a special.

have they not even considered the amount they’ll save just by not printing these things out.

these new ways of shopping is putting me off this duopoly that we have in australia!