Woolworths places emphasis on easy in new online shopping ads from Leo Burnett
Woolworths is promoting its online shopping portal with a series of three 15-second ads promoting the various functions of the website in an effort to highlight how easy it is to use.
The first of the ads focuses on saving money and features a middle-aged woman rummaging around her couch cushions looking for lost coins.
http://youtu.be/byLe3sNVBpE
Horrifically dull ads. Showing a person using a service seems to be the creative benchmark these days. How’s that going to lodge in the memory or stimulate action? Have we learnt nothing over the years? Come on, surely we can do better than this!!!
Also…the Woolies brand is becoming more and more schizophrenic.
Is it about Fresh Food, is it about Cheap, Cheap or it is about Easy? Oh, it’s about all of those things! It stands for everything! It can be everything to everyone! Yes!
I think these advertisements are innovative and exciting. Nice one!
Jackson hit the nail on the head – as innovative and exciting as you’d expect in 1954
Woolies would be better served spending their money on an online interface that actually works well enough to enable to buy products. Absolutely unuable! And yes the Ads are condescending and dull.
Who did the new website? I’d like to congratulate them on winning Coles a whole slew of new business.