Woolworths, the tactical ad people

Dr Mumbo can’t help wondering if its coincidence or incredible tactical ad buying that sees a Woolworths pre-roll appear before this Courier-Mail video of bugs in a packet of Coles pasta.

woolworths coles pre roll

It’s enough to make your skin crawl.

Still, all’s fair in love and supermarket wars.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.