Word-of-mouth the best form of marketing for health and fitness brands

“Word of mouth marketing is the best form of marketing,” for the health and fitness marketing sector believes CEO and founder of fitness company SWEAT and co-creator of the Kayla Itsines Bikini Body Guide, Tobias Pearce.

Once this word-of-mouth effect is amplified online, success will follow, he said.

Itsines has 7.3m followers on Instagram

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