The Works appointed lead creative for Tetley tea, replacing Clemenger BBDO Melbourne

Tata Global Beverages has appointed The Works as lead creative agency for the Tetley tea brand, replacing incumbent Clemenger BBDO Melbourne.

The appointment comes ahead of a marketing push in 2014 and was made following a competitive pitch involving three other agencies. Clemenger BBDO Melbourne declined to pitch.

Work on the account has already begun, with The Works to manage integrated brand communications and assist in new product development for Tetley.

Gale McLardie, marketing manager for Tetley said in a statement: “The Works impressed us with their thinking and focus on delivering work that drives results. We’re looking forward to working with them to further grow the Tetley brand.”