The Works moves into messaging market with new tech start-up

June 6, 2016 10:10

The Works new start-up aims to tap into the growth of instant messaging

Sydney agency The Works has launched a tech start-up aimed at capturing the growing instant messaging market which is becoming more popular than traditional social media platforms.

The agency is launching On Message, which will tap into apps such as Snapchat, WhatsApp, Slack and Facebook messenger to give advertisers a new avenue to consumers.

On Message will launch with three staff although the agency has not revealed any clients yet.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

apps on message start up The Works

3 COMMENTS

JC 6 Jun 16

Smart move..
Well done Dave G.

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Nice 6 Jun 16

With a guy like Dave Ganley, they’ve made a step in the right direction.

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Cool 7 Jun 16

But it’s not a tech startup it’s a digital agency service.

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The Works moves into messaging market with new tech start-up

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