Workshop Australia captures scale of Blue Mountains for Scenic World Blue Mountains campaign

Scenic World Blue Mountains has revealed the first work from its new creative agency Workshop Australia.

The new campaign ‘Feel Small Again’ aims to capture the vastness of the Blue Mountains.

Scenic World head of marketing and events Amanda Byrne said: “We felt that the awe-inspiring scale and sensory overload that you experience at Scenic World really triggers that feeling of wonder we’ve all experienced when we were young. ‘Feel Small Again’ perfectly articulates that feeling.”

The campaign launches this week across outdoor, print, digital and radio.