Workwear brand KingGee returns to TV with ‘hero’ ad amid increasing competition

Workwear brand KingGee has embarked on its first major TV push for almost four years with creative which sees the return of the brand’s hero from the 1980s.

The campaign comes as the business, part of the Pacific Brands portfolio, looks to improve sales and drive brand messaging amid the emergence of new competition in the market.

Workwear marketing manager Nadia Zaffino said the campaign, the work of McCann Melbourne, is also designed to push the latest range of its Workcool clothing, described in the ad as “the coolest workwear ever made”.