World surfing champion Stephanie Gilmore questions idea of ‘perfection’ in YoPro yoghurt campaign

Six-time world surfing champion Stephanie Gilmore has been recruited to push yoghurt brand YoPro in a campaign by Emotive.

The campaign is built around the ‘It’s the journey, not the destination that matters’ cliche, with Gilmore saying perfection comes from the places she’s been, and the people she’s met – rather than just her world titles.