World Vision Australia and The Wiggles call on Aussies to donate this Christmas via M&C Saatchi Melbourne

Kalila Welch

November 7, 2022 10:44

World Vision Australia has partnered with The Wiggles and M&C Saatchi Melbourne to release “Around the World”, a song and music video, created to bring hope and joy to children across the globe this festive season.

The campaign is World Vision Australia’s first above the line campaign since appointing new chief marketing officer, Louise Cummins, in February this year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

2 COMMENTS

Sponsor 7 Nov 22

I’d be interested to know how many sponsor dollars went into paying The Wiggles Corp. for these 90 seconds of content?

User ID not verified.

Kalila Welch 8 Nov 22

Hi Sponsor,

Thanks for your question. As is mentioned in the story, The Wiggles donated their time to write and perform the the song and music video for the campaign, on a pro-bono basis.