World’s first BMX triple back flip video scores clothing brand 7 million views

http://youtu.be/4eTMDkbS0fc

A YouTube video of a BMX rider performing the world’s first triple back flip for clothing brand Unit has attracted over seven million views.

With the aim of gaining international exposure for the Gold Coast company and rider Jed Mildon, the video received one million views a day in its first week on YouTube, Unit marketing executive David Madigan told Mumbrella.  

“The viral success of the video was even better than we could have imagined,” he said.

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