World’s Greatest Shave releases 2017 campaign featuring Bon Rurgundy

The Leukaemia Foundation’s World’s Greatest Shave has delivered its new campaign featuring the ‘iconic’ Bon Rurgundy.

Bon Rurgundy

Bon Rurgundy

The campaign includes four short thirty-second advertisements starring Bon Rurgundy as a ‘Chinville News Network’ anchor.

Created by Paul Barkley and partner Simon McGrath from Paul Barkley Creative for the second year in a row, the spots are set to roll out across television, online, social and mobile platforms as well as traditional print and posters.

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