WPP acquires AI-technology company Satalia

WPP has announced the acquisition of Satalia, a technology company offering AI solutions for clients. The full announcement is below.

The announcement:

Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. Combining machine learning and optimisation, it builds technologies that helps clients transform their business strategies and radically improve operational efficiency. The company was founded by CEO Daniel Hulme in 2008.