WPP agencies launch a new approach to crisis management

WPP AUNZ agencies DT and Cannings have launched Scout, a new communications and digital approach to issues and crisis management.

Vella said: “Scout has been built from the ground up, and designed for this digital age.”

Scout aims to provide clients with full service preparedness, ranging from board level advice to simulation training and stakeholder sentiment monitoring and analysis.

After having spent one year developing Scout, the new approach and solution allows businesses to deliver succinct and targeted responses to potential issues should a crisis occur.