WPP appoints Rose Herceg as president in Australia and New Zealand

January 31, 2022 10:13

WPP has today appointed Rose Herceg as president, Australia and New Zealand. Herceg was previously chief strategy officer of WPP AUNZ, which became a wholly owned part of WPP in 2021.

In her new role, which aligns with the country leadership structure in other major markets, Herceg will lead WPP’s business in Australia and New Zealand, supporting agency CEOs, promoting WPP’s collective capabilities and bringing together people and resources on behalf of clients.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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5 COMMENTS

John Steedman 31 Jan 22

Well deserved and absolutely the right call for the WPP group.

5 Likes

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James Hier 31 Jan 22

Great news for the group. Feels like Rose has played this role for a while anyway… so well deserved.

2 Likes

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Dr Mumbo of Yesteryear 11 Feb 22

https://staging.mumbrella.com.au/crazy-photographic-memory-rose-herceg-494202

1 Like

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Henry Innis 31 Jan 22

Congrats Rose. You were always incredibly generous with your time with junior people throughout STW and WPP. Couldn’t ask for a better leader.

1 Like

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Kate Walker 31 Jan 22

Can’t applaud this decision enough, Rose has the confidence and respect of WPP’s clients and people alike, and is visionary and courageous enough to make the right calls. Great outcome for everyone at WPP!