WPP AUNZ opens analytics division to bolster consulting offering

Holding group WPP AUNZ has launched an analytics division which aims to bolster the groups’ consulting offering.

Fronted by WPP AUNZ’s chief data scientist Rob Pardini, the new division aims to leverage all the data sets available throughout WPP AUNZ and its media buying group.

Rob Pardini will become the managing partner of WPP AUNZ Analytics

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