WPP-backed agencies The&Partnership and mSix&Partners merge

March 22, 2024 9:54

WPP-backed The&Partnership has formally merged with its media buying and planning agency, mSix&Partners, to create a new fully-integrated agency with AI at the forefront, Mumbrella can reveal.

Under the new global brand, T&Pm, is described as “one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands”, T&Pm will bring content and distribution together into a single, holistic end-to-end marketing solution.

The move hopes to combine The&Partnership’s creative talents and integrated, agnostic answers to marketing challenges, with mSix&Partners’ expertise in performance-led solutions for its media clients.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

GroupM Johnny Hornby merge mSix&Partners T&Pm The&Partnership WPP

1 COMMENTS

Madam 23 Mar 24

WPP must be better than any other business I t he world at killing brands and making them merge to create meaningless brand names The issue with doing this and not taking a lead name is the new entity means nothing Very sad that people at the top don’t seem to know what they are doing

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