WPP boss Sir Martin Sorrell says new STW/WPP entity will be $1bn business, but not with Asia

December 14, 2015 2:49

WPP CEO Sir Martin Sorrell

Sir Martin Sorrell has said STW Group needs to refocus its business on its Australian and New Zealand operations and not on an Asian expansion following his company WPP taking a 61 per cent controlling stake in the holding group today.

While CEO Michael Connaghan said the newly merged company would still operate in Asia, Sorrell told Mumbrella today the company needed to make the most of its mature businesses locally.

“This will be a billion dollar business in Australia and New Zealand,” said Sorrell, the CEO of WPP, the world’s largest marketing services holding company.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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