WPP brings back VML name in Wunderman Thompson and VMLY&R merger

WPP has overnight revealed plans to bring together creative agency brands Wunderman Thompson and VMLY&R to create a new mega agency, VML.

The global merger is set to take effect from 1 January 2024, however Mumbrella understands the specific implications for both agencies’ Australian outposts are yet to be confirmed.

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