WPP brings back VML name in Wunderman Thompson and VMLY&R merger
WPP has overnight revealed plans to bring together creative agency brands Wunderman Thompson and VMLY&R to create a new mega agency, VML.
The global merger is set to take effect from 1 January 2024, however Mumbrella understands the specific implications for both agencies’ Australian outposts are yet to be confirmed.
