WPP buys into AI with StabilityAI investment

Hal Crawford

March 6, 2025 10:13

Global advertising giant WPP has invested in technology pioneer StabilityAI in a strategic move to get closer to the AI source.

The value of the deal has not been released, but WPP characterises it as a “partnership” that sits on top of its existing annual $610m spend on AI.

StabilityAI was founded in 2019, and gained an early lead in text-to-image generation with its open source Stable Diffusion engine, released in 2022.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

Topics

ai stabilityAI stable diffusion WPP

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WPP buys into AI with StabilityAI investment

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