WPP keeps Recma lead as Omnicom–IPG Mediabrands debuts
Omnicom's Nick Garrett and Kristiaan Kroon
The combined Omnicom–IPG Mediabrands holding company has made its debut on the latest Recma rankings, landing just behind market leader WPP Media, even as its individual organisations slipped in the scoring.
The newly merged holding company scored 54 points in Recma’s qualitative assessment of Australian media agencies, which evaluates new business, capabilities and client base, just two points shy of WPP Media’s 56-point lead.
Individually, Omnicom Media Group fell from 42 points to 41, while IPG dropped from 14 to 13, compared with the previous Recma report released in October.
