WPP launches retail practice The Store
WPP Australia and New Zealand has launched The Store, a specialised “end-to-end” retail marketing practice, into the Australian and New Zealand market.
The WPP Global Retail Practice has offices in the United Kingdom and The United States, making Australia/NZ the third operation to set up shop.
The Store will be led by CEO Rob Draper, who is recognised as a shopper marketing specialist and already serves clients including Logitech, CUB and Moet Hennessy.
