WPP Media wins Suncorp with new agency model
Suncorp has shifted its media business from OMD to WPP
WPP Media has won Suncorp’s media account and will stand up a bespoke “Open Era” model for the insurer, with Mindshare’s Maria Grivas to lead the relationship.
The scope spans Suncorp’s full brand stable — AAMI, Apia, Bingle, CIL Insurance, GIO, Essentials by AAI, Shannons, Suncorp Insurance and Terri Scheer — with the model drawing on WPP Open’s AI and automation capabilities.
OMD was the incumbent: it had handled Suncorp’s media planning and buying since 2018.
Oh boy, they seem to cycle through agencies don’t they?