WPP merges Y&R and VML to create VMLY&R
Communications holding company WPP has consolidated two of its biggest brands, creative agency Y&R and digital agency VML to create VMLY&R.
The merger comes just weeks after WPP appointed Mark Read as its new CEO and aims to position VMLY&R as a brand experience and brand advertising agency.
VMLY&R’s new logo
oooooh ssschnappy name guys!
So cluster and fuck walk into a room together.
It worked so well for White/Grey and Maxus/MEC, so what could possibly go wrong??!
Y & R never recovered since it was reduced to asches in the late 90s.
when nobody wants to give any ground… you end up with this monstrosity
great brand building guys
sorry to swim against the tide but I actually think this is the best thing for both agencies and sets them up for the future
Havas Sport & Entertainment Cake https://www.prweek.com/article/1348050/havas-sports-entertainment-merges-cake
What a frightening leadership combo…
Just a few letters short of the old DMB&BWMO.
And I thought we were in a branding industry. Would anyone in an agency seriously suggest that the name is a good one?
Yet another step forward in the total tail wags the dog takeover trend and there goes another iconic ad brand down the shitter. Makes you wonder how Clients perceive this ongoing bullshit behaviour and how the work being done for them will fare. My guess is no-one cares