WPP opens consumer insights and behaviour offering Research Profile to service Qantas’ Red Planet
WPP’s Data and Investment Management group (DIM) has opened a new agency, Research Profile, to service Qantas’ customer-insights and marketing business Red Planet.
Research Profile will handle Red Planet’s consumer insights and consumer behaviour information to help the business inform its marketing and business strategies.
Research Profile services Red Planet (a Qantas Loyalty business) research pane
