WPP picks up four spots on Shell global creative roster, Mediacom retains media account

August 2, 2018 10:05

Global energy giant Shell has added four WPP agencies on its international “Creative Agency of the Future” roster and re-appointed WPP’s MediaCom to handle global media planning and buying.

The appointments followed a pitch process which saw MediaCom reappointed as Shell’s global media agency of record to oversee all media planning and buying duties across 40 markets.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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