WPP posts 12.7% revenue growth in 2022; flags ‘continued need’ for brand-building from companies
Global advertising group WPP has seen “strong performance” in its latest financial results, posting a 12.7% increase in revenue from the previous period to £14.4 billion (A$25.4 billion) for 2022.
The holding company joined its global competitors Dentsu, Interpublic Group, Publicis Groupe and Omnicom Group, who have all seen varying degrees of organic growth in the latest full-year reports despite words about brands reining in marketing spending.
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