Wrights and the Victoria Racing Club unveil partnership

Wrights has been tasked by the Victoria Racing Club to “manage media accreditation for the Melbourne Cup Carnival through 2026”.

The announcement:

The Victoria Racing Club (VRC) has appointed Wrights as the communication firm to manage media accreditation for the Melbourne Cup Carnival through 2026.

This appointment is a testament to Wrights’ solid foundation and understanding of the evolving media landscape and cements a nearly two-decade partnership.

The Melbourne Cup Carnival is renowned as a cornerstone of Australian sport, culture and fashion.

Jo King, head of brand, marketing, and customer experience at the VRC, said: “With the 2024 Melbourne Cup Carnival on the horizon, we’re excited to continue our partnership with Wrights.”

Douglas Wright, chief executive officer of Wrights, echoed this sentiment.

“Securing this competitive pitch and continuing our partnership with the VRC is a significant achievement which means a lot to the consultancy,” Wright said.

“Over many years, we have worked with the VRC to enable thousands of local and international media representatives to provide coverage from this major event to hundreds of millions of people around the world.”

Wrights remains committed to maintaining the highest standards of service and performance. The team is eager to continue its long-term journey with the VRC and enhancing the prestige and glamour of the Melbourne Cup Carnival.

Source: Wrights