WSFM is now GOLD101.7 – and everything’s changing but the talent

ARN has launched a new TVC in Sydney to ease loyal listeners into the morphing of WSFM into GOLD101.7, ensuring them that although the music is skewed younger, and the name has changed, the on-air talent remains in place.

The commercial introduces the tagline, New Look, New Sound, New Faces, “reassuring loyal listeners that while the station has a fresh name, look, and sound, it remains the home of the familiar voices they know and love”.

Lauren Joyce, ARN’s chief audience and content officer, said: “Sydney listeners have loved WSFM for decades, and GOLD101.7 builds on that legacy with a fresh, dynamic energy while keeping the music and personalities they know and trust.