Wunderman Thompson wins Duracell creative account

WPP’s recently merged Wunderman Thompson has won the global creative business for Duracell following a competitive pitch run by Flock Associates.

The creative agency will take up the post immediately across the world, with the exception of the North American region, which Mumbrella understands is handled by Wieden + Kennedy New York.
Mumbrella understands the global account was previously run by WPP stablemate Grey London.

The pitch for the Duracell business was a four-month process with over 10 agencies competing, according to Wunderman Thompson.

Duracell’s chief marketing officer, Tatiana Vivienne Jouanneau, said the agency did an outstanding job throughout the process.