Wunderman unveils first work for Children’s’ Medical Research Institute

Wunderman has launched its first work for the Children’s’ Medical Research Institute since winning the business in May.

The campaign aims to encourages more than 2m Australians to wear their favourite jeans to work or school and donate funds to support genetic research into childhood diseases.

http://youtu.be/Kbvn9FkUNpA

The campaign is running across TV, radio, press, magazines, outdoor, online banners and Facebook.