Wynstan and Victory Blinds appoint Optimise Media as their media agency
Victory and Wynstan Blinds have hired Optimise Media to lead their media strategy, planning and buying.
The announcement:
Wynstan and Victory Blinds, two of Australia’s best-known brands in the window coverings and security door industry, have appointed Sydney- and Melbourne-based Optimise Media as their media agency.
Wynstan Blinds, famously known for its iconic “Wynstan with a Y” jingle that has helped build brand recall for more than two decades, has been helping Australians transform their homes for 58 years. The business specialises in high-quality, Australian-made blinds, security doors, shutters and awnings, and today operates across New South Wales and Victoria, visiting more than 65,000 homes each year through its free in-home consultation service.
Victory Blinds, established in 1988 and also known for its equally catchy jingle on the Victorian airwaves, has built a strong and trusted brand in Victoria and, in recent years, expanded into Queensland and South Australia with rapid growth. Victory offers a premium, design-led range of custom-made curtains and blinds, with a strong emphasis on high-quality fabrics tailored for Australian homes.
Optimise will take the reins for consolidated media strategy, planning, and buying from this month.
The appointment follows a competitive pitch process in which Optimise Media distinguished itself through their experience and impressive client base including MONEYME, Grant Thornton, Flooring Xtra and Budgy Smuggler.
In the process, Optimise demonstrated their ability to grow new and emerging brands, and achieve significant market share for local clients quickly, with measurable outcomes from media.
“We are very excited to partner with these 2 esteemed Australian brands. We look forward to helping them both consolidate their leading market positions and continue to grow through intelligent, performance-focused media strategy,” said CEO Chris Barron of Optimise Media. “It’s a great validation of our market proposition, as a results-focussed and data-driven media agency, to be able to demonstrate real value to 2 such established brands and experienced media teams.”
Amelia Taylor of Wynstan said of the appointment:
“What really stood out about Optimise was their ability to clearly understand where our brands sit in the market today — and where we want to go next. Their pitch, built around blending data, performance and brand, is what ultimately won the account. They demonstrated a strong understanding of how established brands like Wynstan and Victory can evolve — protecting what makes them iconic, while using performance-led media to drive the next phase of measurable growth.”Optimise Media is an independent performance-driven media agency, and one of the only media agencies in Australia to be certified carbon neutral under the Federal Government’s Climate Active program. With a focus on data and insights, transparency and senior expertise, Optimise helps brands unlock growth through smarter media investment, to achieve impact across digital, broadcast and emerging channels.
Source: Optimise Media
