Xandr expands premium video marketplace via deals with FTA channels & Foxtel

Zanda Wilson

August 10, 2021 10:05

AT&T’s Xandr’s premium video marketplace now includes content from Australian broadcasters Nine, SBS, Seven, Ten and Foxtel.

The data-driven advertising company revealed it will now offer buyers the opportunity to access audiences across CTV and BVOD content from some of the largest broadcasters in the region.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Xandr expands premium video marketplace via deals with FTA channels & Foxtel

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE