Xenophon denounces $30m government advertising campaign
The domestic advertising budget for the government’s controversial campaign to promote its new asylum seeker policy is $30m, it has been revealed.
The number vastly exceeds previous estimates for the campaign budget which has been criticised as being politically motivated to win over voters rather than being targeted at potential asylum seekers.
The number was revealed in a letter from spending watchdog the auditor-general Ian McPhee to Independent Senator Nick Xenophon.
Take a look at what some really clever artists did today in Sydney in response to the propaganda campaign. https://www.facebook.com/photo.php?fbid=10151687999940808&set=a.63419400807.82281.630785807&type=1&theater
In response to the Federal Government campaign this:
https://www.facebook.com/photo.php?fbid=10151687999940808&set=a.63419400807.82281.630785807&type=1&theater
went up today in Sydney. Paid (again) by (most likely) white, middle class taxpayers. Is doing the rounds on social (for free) – there must be some irony in this somewhere!
Has anyone bothered to ask whether it’s actually been effective, or are we all getting our panties in a twist over an “up to $30M campaign” and not caring about the result…
We all rave about how effective WOM advertising is, it looks like this is how they’ve decided to spread the message. Everyone sees the message, everyone talks about it, the message gets spread.
One minute we’re all complaining about boats and that the government isn’t doing anything, the next it’s that we’re spending tax payer’s money on trying to stop it.
Sure the issue is a bit of a political football, but it looks like they’ve taken a ‘blanket the market so everyone knows and talks about it’ approach.
Either show us that it isn’t working (and don’t base it on the fact that boats are still coming, because you can’t stop the boats), or hush.
@ Wank
You obviously got rather carried away there and ended up wanking all over your opening statement.
@Wank:
“Either show us that it isn’t working (and don’t base it on the fact that boats are still coming, because you can’t stop the boats)”
Erm… doesn’t that mean it’s not working?
@wank
Most of the money is being spent on local media. How many Tamil asylum seekers do you suppose read the Daily Telegraph?
Appropriate user name btw.
Seems a bit excessive. Curious to know whether any potential “boat” people will ever get to see this.
Will the last person who understands the basics of advertising please turn off the light when leaving… This brain fart is actually seriously being considered as providing strong WOM? …. Yes we are all talking about it… like what a fucking disgrace it is that politicians are pissing $30m on the wall to try to convince idiots that hese imbecile know how to do something other than tax he shit out of he populous and invest it in keeping in office!
@ Richard, @Andrew – BOOM!!! hahaha, best replies ever.
This makes me want to renounce my Australian citizenship. Perhaps that Polish EU passport isn’t such a bad idea now.
Overcoming Xenophobia with Xenophonia.