Xero appoints Vladka Kazda to lead Australian marketing

Carsales’ chief customer officer, Vladka Kazda has joined the Xero Australia team as marketing director, replacing Penny Elmslie who has become the accounting software company’s global director of brand and community.

In her new role, Kazda will be responsible for Xero’s brand and go-to-market strategy in Australia, including leading the marketing function’s operations, channel mix, analytics, automation and customer loyalty programs.

Vladka Kazda joins Xero Australia after 15 years with Carsales