Xero customers share realities of small business life in new campaign

September 14, 2021 9:11

Global business platform, Xero, has today launched a social series which celebrates what it is to be a small business owner and unearths some of the rawest moments they face.

‘Good Days, Bad Days’ uses a series of documentary-style videos to tell the stories of seven small business owners from Australia, New Zealand, US, UK and Singapore. The campaign was done in-house.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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