Xero customers share realities of small business life in new campaign

September 14, 2021 9:11

Global business platform, Xero, has today launched a social series which celebrates what it is to be a small business owner and unearths some of the rawest moments they face.

‘Good Days, Bad Days’ uses a series of documentary-style videos to tell the stories of seven small business owners from Australia, New Zealand, US, UK and Singapore. The campaign was done in-house.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics