F.Y.I.

Yahoo DSP unveils agentic AI integration at CES

January 7, 2026 11:57

Yahoo DSP has announced the launch of agentic AI as a new intelligence layer embedded across its platform to transform how advertisers plan, activate and optimise campaigns.

The announcement:

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Topics

Adam Roodman Lisa Herdman Yahoo DSP

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Yahoo DSP unveils agentic AI integration at CES

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