Yahoo launches new capabilities to help advertisers future-proof for a cookie-less world

Kalila Welch

January 10, 2024 9:41

Yahoo has updated its identity testing capabilities to help advertisers future-proof their campaigns in the wake of third-party deprecation.

The digital giant’s identity suite, Yahoo Identity Solutions, will now allow advertisers to test their post-cookie campaign strategies in a simulated environment within the Yahoo DSP.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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