Yahoo makes key appointments to bolster high-growth ad tech business in APAC

Yahoo has made key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region.

Announcement:

Yahoo today announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Australian Matt Farrington returns to Yahoo as APAC Head of Partnerships and Investment. Sandra Lin comes on board as the new APAC Head of DSP Strategy. Kenneth Koh joins as Head of DSP SEA. The latest appointments come amidst growing demand for Yahoo’s ad tech product solutions and services in APAC as brands strengthen their digital marketing strategies with Yahoo’s pioneering omnichannel offering.

Farrington will drive Yahoo’s investment strategy in the region, overseeing commercial trading relationships with agencies and clients. He will lead the development and delivery of Yahoo’s trading deal models in APAC, generating value for agencies and clients across Yahoo’s best-in-class unified ad tech stack and omnichannel platforms including iconic brands like Yahoo Finance and Yahoo Mail. Matt returns to the Yahoo family, where he was previously group sales manager – Queensland, after successful stints at OMD and Wavemaker where he held several regional leadership roles.