Yahoo search launches first campaign in market via CHEP

May 13, 2021 9:12

Yahoo Australia is bringing back the Yahoo Yodel for its latest campaign via CHE Proximity. The new omni-channel campaign is aimed at reminding Australians that they do have a choice in which search engine they use.

The ‘Yahoo Search for Change’ campaign encourages consumers to ‘Make a statement with your search’ and ‘Search for internet freedom’ in a series of different executions.

Verizon Media will soon be rebranded to Yahoo after a buyout of the business from Verizon by global private equity giant Apollo Global Management Inc. for US$5 billion (A$6.45 billion).

Verizon Media head of consumer marketing ANZ, Imogen O’Neill, told Mumbrella that the campaign is the first for the brand’s search platform in Australia.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.