Yahoo7 announces InMobi as exclusive mobile advertising network partner
Yahoo7 has announced a partnership with independent mobile advertising company InMobi following a competitive pitch.
The announcement:
Yahoo7 has today announced an exclusive mobile publisher partnership with the world’s largest independent mobile advertising company InMobi, after a competitive pitch. As Yahoo7’s exclusive mobile advertising network partner, InMobi will have access to monetise a select pool of Yahoo7 mobile web inventory.
Yahoo7 are in a commercial frenzy, release after release, that is obvious. The fact is their content is tripe. Until they fix that they’ll never be able to take on fairfax or news.
I’ve generally been in favor of many of Yahoo’s recent decisions, but I do think they could do better than InMobi. Millennial Media and Airpush are so far ahead of InMobi in some ways that I can’t help but think there were better partnership opportunities out there.