F.Y.I.

Yahoo!7 announces partnership with Roy Morgan

October 23, 2014 10:20

Yahoo!7 and Roy Morgan have announced a commercial partnership that will see them integrate Roy Morgan’s Helix Personas with Yahoo!7’s advertising solutions.

The announcement:

Yahoo7 and Roy Morgan have today announced a new commercial partnership that integrates Australia’s leading consumer segmentation tool, Helix Personas with Yahoo7’s advertising solutions.

The partnership combines Yahoo7’s online insights with Roy Morgan’s geo-psychographical behavioural segmentation to provide advertisers even more effective targeting for specific audience groups across the Yahoo7 network.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics