F.Y.I.

Yahoo!7 hires Brooke Formica

May 25, 2010 12:45

Yahoo!7 has hired Accor’s Brooke Formica to head up its online travel business.

The announcement:

Yahoo!7 today announced the appointment of Brooke Formica in the newly created role of Head of Total Travel, Yahoo!7’s recently acquired online travel business.

Leading the Total Travel audience business, reporting to Yahoo!7 Director of Audience Kath Hamilton, Brooke will be responsible for overseeing the growth and development of the site and its audiences. Brooke will also be accountable for driving product development, strategic partnerships, and the direction, audience growth and monetisation of the Total Travel site.

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