Yahoo!7 launch billboard ad formats
Seven West Media’s digital arm Yahoo!7 has launched billboard and expandable billboard ad formats throughout its network.
The announcement:
Sydney, Australia, February 05, 2014 – Yahoo!7 today announced the availability of Billboard and Expandable Billboard ad formats, available across the entire Yahoo!7 network.
“If the user closes the Billboard only the MREC will be shown on return visits, otherwise both the Billboard and MREC will be shown on every impression giving advertisers constant presence.”
In other words, pay attention or this is going to get really annoying for you really fast…