Yahoo7 launches content and technology offering Yahoo7 Storytellers
Yahoo7 has unveiled Yahoo7 Storytellers, an end-to-end proprietary content marketing solution which uses data, content and technology from Yahoo 7 to drive strategy.
As part of the launch, Nestle Purina has been announced as its founding advertiser, with Yahoo 7 Storytellers using its solution to launch the brand’s new pet food product, Beyond.
