Yahoo!7 launches Yahoo!7 Studio
Yahoo!7 has relaunched its in house advertising team as Yahoo!7 Studio.
The announcement:
Sydney, Australia – 21 June 2011 – Yahoo!7 today announced the relaunch of its in-house Custom Solutions team under the new name, Yahoo!7 Studio.
According to Damon Scarr, Commercial Director, Yahoo!7, the re-launch is part of the evolution of the Yahoo!7 Studio team which specialises in the development of bespoke integrated online advertising solutions within the Yahoo!7 network.
“The Yahoo!7 Studio team, which has been around for over two years, grew initially from what we saw as the increased interest from advertisers for content integration experiences across the Yahoo!7 network. Our properties such as lifestyle and travel and have large engaged audiences who actively seek information and content on the things that matter most to them. We saw this as a great opportunity to deliver brands right to the centre of this content experience,” Damon said.
“Over the past few years we have developed and implemented creative campaigns with brands such as Subaru, Tourism Northern Territory, ANZ and Wagon Wheels. The Yahoo!7 Studio team has the ability to understand a clients brief and draw on the assets of the Yahoo!7 network to provide a range of options including branded content and video destinations, video production, competition and promotions and editorial integration to deliver a premium brand experience,” he said.
With an experienced production team Yahoo!7 Studio services include, content development, project management, analytics, creative and art direction, design and web development, editorial content, branded video, flash production and social media integration.
Source: Yahoo!7 press release
