Yahoo7 overhauls its consumer websites to improve mobile engagement and usuability

Yahoo7 is relaunching all seven of its consumer websites in a ground-up network overhaul as part of its ‘Reimagine The Network’ initiative.

The network-wide redesign is part of a long-term strategy to optimise its website for viewability and mobile users while providing more opportunities for advertising partners, Yahoo7’s chief revenue officer, Paul Sigaloff, told Mumbrella.

The redesigned Yahoo7 Be website