Yahoo!7 partners with Mouths of Mums

Yahoo!7 has partnered with online mummy community Mouth of Mums, representing display advertising on the Mouths of Mums site.

The announcement:

Yahoo!7 today announced a new partnership with Mouths of Mums, an online community for mums.

The partnership will see Mouths of Mums become part of the Yahoo!7 partner network. Yahoo!7 will act as an exclusive reseller incorporating Mouths of Mums product reviews, market research, product sampling and eDMs into its advertising offering. Additionally, Yahoo!7 will represent display advertising on the Mouths of Mums site.

“We know that brand advertisers want to speak with mums. By combining Yahoo!7’s existing mums audience, with the Mouths of Mums community we are building an even stronger offering for advertisers,” said Damon Scarr, Yahoo!7 Commercial Director.

Nikki Hills, MD and Founder of Mouths of Mums said: “Mum-generated content is one of the most powerful sources of insight and influence for advertisers. Working in partnership with Yahoo!7 means that advertisers will now be able to connect with millions of mums at every stage of their conversations”.

The partnership builds on the already strong mums audience for Yahoo!7 with over 1.5 million Australian mums having visited the Yahoo!7 Network in the past month representing a 15 percent growth in audience over the past year.

Source: Yahoo!7 press release