Yahoo!7 partners with Mouths of Mums

Yahoo!7 has partnered with online mummy community Mouth of Mums, representing display advertising on the Mouths of Mums site.

The announcement:

Yahoo!7 today announced a new partnership with Mouths of Mums, an online community for mums.

The partnership will see Mouths of Mums become part of the Yahoo!7 partner network. Yahoo!7 will act as an exclusive reseller incorporating Mouths of Mums product reviews, market research, product sampling and eDMs into its advertising offering. Additionally, Yahoo!7 will represent display advertising on the Mouths of Mums site.